Aug. 20th
2015
Summergate News

SENSES: An Experience by Summergate

20th Aug. 2015  /  Summergate News  ·  Summergate

Summergate is excited to have just completed our second annual Roadshow, SENSES, spanning across seven cities throughout July to bring our customers around the country an interactive, 360 degree drinks experience. This year’s roadshow was not just another wine tasting event, but also a wine seeing, wine hearing, wine smelling, and wine feeling event, guiding our customers through a creative, unique, interactive tour where our portfolio of wine, spirits and water from around the world took on new meaning as defined through the 5 Senses of sight, sound, touch, taste and smell. 

Over 1000 customers attended the events across 7 of our offices, covering over 20 emerging cities in China. The guest-list included General Managers, F&B Directors and Proprietors from major hotels, large national retailers and wholesalers. The media response from this year’s roadshow was also incredible, with interviews and publications from leading local magazines and visits from local TV channels!

“Last year’s roadshow was a HUGE success, which inspired us to come back this year with something even bigger and better to bring to our customers, and that’s what we did with SENSES. This year’s events brought the meaning of wine to a whole new level through all 5 senses, and it was incredible sharing this experience with all of our friends around the country!”
- Ian Ford, CEO, Summergate Fine Wines & Spirits

Check out the official video trailer of the roadshow, or flip through the SENSES e-brochure for an introduction into the brands and products presented across the country.






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