Oct. 13th
Summergate News

Summergate and Herederos del Marqués de Riscal have announced a long-term distribution partnership for Greater China

13th Oct. 2017  /  Summergate News  ·  Herederos del Marqués de Riscal

After a period of careful joint planning, Summergate and Herederos del Marqués de Riscal today announced a long-term partnership for the iconic Spanish wine brand in the Greater China market. Effective immediately, the recent collaboration will be based on the import, distribution and marketing of Marqués de Riscal wines across Mainland China, Hong Kong and Macao. With offices in all three areas, Summergate is currently one of the major players in the Greater China drinks market. The company expects to have the wines available in all major cities across Mainland China in the autumn of 2017, and even sooner in Hong Kong and Macao.

Marqués de Riscal was founded in 1858, and since the beginning the goal was to be a point of reference in the winemaking business both at national and international levels. From that point, the long history of Marqués de Riscal has been marked by innumerous milestones. The Summergate team is thrilled and confident to introduce Marqués de Riscal across its whole distribution network, promoting this innovative wine producer to Chinese consumers.

Recent years have seen Spain gaining market share with the country now representing 13% of total still wine in the Mainland China market (source: China Customs Import Statistics, 2016). The positive trend represents an opportunity for Summergate and Marqués de Riscal to strengthen the category of premium Spanish wine in China, promoting one of the most pioneering wineries in the sector across the country.

“As a benchmark brand of exceptional Spanish wines, we’re thrilled to be representing Marqués de Riscal in China” stated Rose Scott, CEO of Summergate. “The Spanish category is a key segment in the market and the addition of this world-class brand reinforces Summergate’s position as a strong leader in the Greater China’s drinks sector”.

“Marqués de Riscal is one of the main references for Rioja wines in China. We now face an exciting challenge with Summergate, whom we met through our contacts in Woolworths Liquor Group (Australia)” commented José Luis Muguiro, General Sales Manager and Member of the Board of Directors of Marqués de Riscal. “They are doing a great job for Marqués de Riscal wines in Australia. This is one of the reasons that convinced me to grant the distribution to Summergate in China. I am firmly confident that our partnership will help us to strengthen the brand in this market. Our goal now is to work together for a successful future”.

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