Apr. 22nd
Summergate News

Summergate appointed by Treasury Wine Estates as one of the official importers and distributors for Penfolds and Wolf Blass wines in China

22nd Apr. 2016  /  Summergate News  ·  Summergate, Penfolds

Summergate Fine Wines & Spirits and Treasury Wine Estates (TWE) today announced a multi-year partnership for Summergate to become one of TWE’s official importers and distributors of Penfolds and Wolf Blass wines in China. The appointment is effective immediately with these iconic wine brands to be imported and distributed by Summergate in China from the summer of 2016.

Summergate will be the sole importer and distributor for a wide range of wines from both brands, and will be the distributor to the restaurant and hotel sector in China, including to major players such as Shangri-La Hotels and the Starwood Hotel Group. In addition, Summergate will distribute and market a full range of both brands across major cities and provinces throughout China.

One of the world’s largest winemakers, TWE has a rich heritage and portfolio of some of the most recognised and awarded wine brands, globally. The establishment of a partnership between TWE and Summergate will enable both parties to reinforce and build on their leading positions in the China market.

The selection of Summergate as a strategic partner for TWE reflects Summergate’s broad and deep distribution network across China; a network that is particularly strong with the hotel and restaurant trade. In addition, the partnership is reinforced by Summergate’s unique ability to work with brand owners to build brands with Chinese consumers.

“In 1999 we founded Summergate with a vision to build markets across China together with the world’s leading wine producers. We’ve seen this vision come to life in the past few years, as the consumer market for wine evolves, and our brand partners achieve greater and greater visibility and demand with us,” commented Ian Ford, Summergate Co-Founder and CEO. “Right now we are witnessing a consolidation in the market place, and Summergate is in an increasingly strong position to serve our loyal customers with some of the world’s greatest wines. Penfolds and Wolf Blass are a tremendous addition to our portfolio.” 

In recent times, China’s bottled wine imports have grown significantly, with the China Customs Bureau reporting a 44% increase in total volume of imports in 2015. Wine from Australia led the way with a total growth rate of just under 57% over the year. Summergate, one of the leading importers of wine into China, outpaced the industry with a growth rate in shipments of close to 67% in 2015. It was recently announced by Wine Australia that China has overtaken the United Kingdom to become the number two market in value worldwide for Australian wine.

“Penfolds and Wolf Blass are cornerstones of the Treasury Wine Estates portfolio and two of the most well known and most highly awarded Australian wine brands in the world,” said Robert Foye, President and Managing Director -– Asia, Treasury Wine Estates. “We are immensely proud of the growing presence of Penfolds and Wolf Blass amongst wine collectors and consumers around the world, and look forward to partnering with Summergate to bring these wines to more Chinese consumers.”

“China is an incredibly important market for Treasury Wine Estates and our wine brands,” said Peter Dixon, General Manager - North Asia, Treasury Wine Estates. “With the growing appetite for premium wines as part of the modern Chinese lifestyle, Penfolds and Wolf Blass are superbly positioned to establish themselves as the wines of choice for Chinese consumers, especially in the restaurant and hotel environment. We are confident our partnership with Summergate will help develop these brands into leaders within the on- premise wine category.” 


Founded in 1999, Summergate is a major player in the Greater China drinks market. Through 11 registered offices across Mainland China, and 2 affiliated offices in Hong Kong & Macau, Summergate works directly with several thousand contracted retail buyers, as well as hundreds of downstream distributors.

Summergate hand picks its internationally renowned brands based on their reputation for and commitment to quality. We exclusively represent over 100 brands from 16 of the world’s leading drinks producing countries. Acting as sole distributor since 2007, Summergate has firmly established Perrier as the principal imported sparkling mineral water in China. Woolworths Ltd Australia acquired Summergate in January 2015.

Visit us on our website to learn more: www.summergate.com


Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX).

The Company has a rich heritage and a portfolio of some of the most recognised and awarded wine brands in the world, including: Penfolds, Wolf Blass, Beaulieu Vineyard, Lindeman’s, Sterling Vineyards, Blossom Hill, Pepperjack, Rawson’s Retreat, Matua, Beringer, Stags’ Leap, 19 Crimes, Gabbiano, Chateau St. Jean and Wynns Coonawarra Estate. TWE is focused on portfolio premiumisation and brand-led marketing, with world-class production facilities in internationally recognised wine regions.

The Company sources grapes from a mix of owned, leased and third-party vineyards. Employing approximately 3,500 winemakers, viticulturalists, sales, marketing, distribution and support staff across the globe, TWE’s wine is sold in more than 70 countries around the world.

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