May 25th

24 hours with Perrier

25th May 2015  /  OUR BRANDS  ·  Perrier

From May 18th until May 22nd, we received the visit from Baptiste Batard (CCSD Manager) and Laurent Greco (Global Perrier Mixologist) for a training session on 24 Hours by Perrier. With trainings in Shanghai, Beijing and Guangzhou; around 100 sales and marketing received a deep immersion in Perrier brand knowledge.

The training session covered the brands’ history, vision, essence, attributes and an introduction to the 24 Hours by Perrier Program presented by Baptiste Batard; followed by a demonstration of the new recipes created by Laurent Greco. A master class for the trade and media on the new 24 Hours by Perrier was hosted by Laurent Greco in Shanghai and Beijing, attracting over 100 participants in each city.

Thanks to the commitment of Nestle and the Summergate sales team, Perrier is the number one sparkling mineral water in China and we will make sure we keep our position in the years to come.

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