Aug. 12th

Concha y Toro retains leadership as “World′s Most Powerful Wine Brand”

12th Aug. 2015  /  OUR BRANDS  ·  Concha y Toro
Source: Intangible Business
Published: August 12, 2015

 For the second consecutive year, Concha y Toro is catalogued as the most powerful wine brand in the world in the 2015 ranking “Power 100 Most Powerful Wine Brands”, prepared by the independent consultancy, Intangible Business. 

 Concha y Toro has demonstrated the success of its commercial strategy focused on the global market and sustained over the years. With respect to the previous year, the company increased its score in areas like Market Share, Premium Price Positioning, Market Scope and Relevance, among other tangible and intangible factors that are taken into account and have strengthened the company’s permanence in the No.1 spot.
“This result is a recognition that fills us with pride as we are convinced that the Concha y Toro brand is our greatest asset. This is why we work day by day in taking care of it and making it grow. This once again recognizes the global reach of our company and the relevance it has for consumers in the different markets. We have a presence in more than 145 countries and have become a distinguished omnipresent brand”, said Eduardo Guilisasti, CEO of Vi?a Concha y Toro.

Read the full article HERE

Concha y Toro's other global recognitions: 

 “Power 100 Most Powerful Wine Brands” 2014-2015, granted by Intangible Business.
  “International Best Drinks Company of the Year”, granted by “The Drinks Business Awards 2015”.
  “The Most Admired Wine Brand in the World”, granted by “Drinks International” in 2011, 2012 and 2013.
  “Top 100 Wineries of the Year”, granted by the specialist magazine “Wine&Spirits”. 
  “Most admired Chilean company 2015”, granted by Diario Financiero and PwC.

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