The chief winemaking expert of the Pharaoh Legend brand, Oliver Crawford, is an experienced Australian winemaker. He obtained a Bachelor of Agricultural Science in the wine major from the University of Adelaide in 1997 and served as the general manager of the winemaking team at Penfolds Winery for more than a decade. The winery is based on the legend of the ancient Egyptian Pharaoh Karl, endowing the wine with a mysterious and unique cultural connotation. In the legend, Pharaoh Karl used grapes to save the people in times of hardship. This storytelling element increases the product's appeal and creates more topics of conversation. Under the premise of ensuring quality, consumers can enjoy high-quality Australian wines with unique flavors at relatively affordable prices when it comes to Karl's Scepter wine, meeting consumers' pursuit of cost-effectiveness. The wine labels and packaging are exquisitely designed, boasting high recognizability and visual appeal. The products of this brand series once achieved a sales performance of selling 100,000 bottles within 9 hours of presale in the Chinese market.