At the end of the 19th century, Lavinio Franceschi, a landowner from Scandicci and modern businessman, found himself in a region whose farming methods seemed trapped in the medieval age. With a strong vision to produce high-class wine, Lavinio Franceschi selected the new Sangiovese clones, planting them in the suitable terroirs. Franceschi built a state-of-the-art new winery to optimize and capture the traditional characteristics of the product. Over a century later, the innovator's quality-driven approach is credence for his successors, Leopoldo and Livia, who run the vineyard today.